Co-24 Thesis Festival
BRAND IDENTITY FOR CO-24: THESIS EXHIBITION BY SVA MFA INTERACTION DESIGN CLASS OF 2024.
I led the design and branding for a thesis show featuring 21 emerging designers. I created a cohesive branding strategy for the four project categories:
Collaborate, Compassion, Connect, and Construct.
This included unique visual symbols and a unifying aesthetic that resonated with diverse audiences. My work resulted in a visually engaging and cohesive experience, earning positive feedback and significantly increasing the show's reach and attendance with:
Project Type
Brand Identity Design
Role
Lead Graphic Designer
Year
2024
215
RSVPs
150+
attendees
50%
increase in likes and interactions compared to previous years
3000+
social media impressions
1
collaboration with NYxDesign Festival
Symbols designed for each project main category and sub-category
