Bluestockings Bookstore
Redesigning Bluestockings: Celebrating Inclusivity and Activism
Bluestockings Bookstore is a feminist bookstore and activist center with a small cafe, located in NYC. The goal of this project was to rebrand to showcase the outgoing voice of the bookstore, as well as their all inclusive community.
Client
Bluestockings Bookstore
Role
Lead Graphic Designer
The design process started with a field visit to the bookstore to gauge their work culture, environment, and overall atmosphere.
During the visit, the store's lively, outgoing, confident, and colorful personality and tone became clear. These vibrant characteristics inspired the rebranding.
